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Future forecasting solutions and creative strategy proposal for DS Smith. 

Following up on past projects and the insights they've generated led us to imagine future scenario…

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Scenario 1 is a short term one – connecting with objects on an emotional level. Packaging that speaks, has a persona and sense of being. 

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Senario 2  (long term) – Metamaterials (packaging) that can be rented, encouraging a creation of rituals for maintaining and returning the packaging. It connects user and package in a meaningful and artistic way. The metamaterial self healing qualities allow a 'beautifying' of scars making technology more accessible. A 'blockbuster' of packaging.

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