Future forecasting solutions and creative strategy proposal for DS Smith.
Following up on past projects and the insights they've generated led us to imagine future scenario…
Scenario 1 is a short term one – connecting with objects on an emotional level. Packaging that speaks, has a persona and sense of being.
Senario 2 (long term) – Metamaterials (packaging) that can be rented, encouraging a creation of rituals for maintaining and returning the packaging. It connects user and package in a meaningful and artistic way. The metamaterial self healing qualities allow a 'beautifying' of scars making technology more accessible. A 'blockbuster' of packaging.